They will hold it. Carry it. Use it again and again. A matchbook provides the most “intimate” form of all advertising contact, providing measurable and built-in frequency. Your message's direct contact with consumers allows you to build brand awareness in a unique, uncluttered environment.

Benefits of matchbook advertising

• Extensive reach to target audiences
• Rapid awareness building
• Intimate exposure with built-in frequency
• Powerful branding opportunities
• Strong recall campaigns
• Highly cost-effective
• Regional to national distribution

High-quality print images

High-resolution, four-color images give your advertising message sizeable impact on matchbooks. The D.D. Bean & Sons printing process also allows you to print up to 36 different images in one print run. Produce a series of matchbook ad campaigns or promotions at once and save valuable time and money.

Palm billboard advertising promotions

Matchbook advertising also allows you to conduct special promotions for your brand, product or service right on matchbooks, the palm billboard that millions of consumers carry with them. This eye-catching advertising medium can support your in-store, Web or direct mail promotions. The possibilities for palm billboard promotions are endless.

Palm billboard messages reach millions

With 20 lights in every matchbook and 20 direct advertising exposures to match users – as well as 8 indirect exposures to other people – matchbook advertising reaches a broad audience of millions of consumers every day. Over 50 percent* of adults in the U.S. can recall advertising displayed on matchbooks, reinforcing the promotional power of palm billboards.

*Source: Kane, Bortree & Associates, Inc., 2000

Cost-effective advertising alternative