D.D. Bean & Sons Company


• Is the only U.S. book match manufacturer that offers a space advertising book match program.
• Is an independent company that has been manufacturing matches since 1938.
• Manufactures and distributes millions of matchbooks every year, with most being given away to consumers at retail outlets.
  
  

with a unique, time-tested advertising medium. Matchbook advertising places the power of a billboard right in the palm of retail consumers’ hands throughout the nation, delivering sizeable promotional opportunities for a world of products and services.

• Millions of consumers use matches every day for a multitude of uses.
• The 20 lights in each matchbook deliver 20 direct advertising exposures to match users.
• Research indicates that every matchbook provides an additional 8 indirect exposures to other consumers.
• The space advertising program of D.D. Bean & Sons provides more than 28 billion advertising exposures a year.

Shifting perceptions

Consumer use and perceptions of matches are changing. More and more consumers are using matches to light candles, grills, barbecues, fireplaces and campfires. Non-tobacco match use increased 100 percent from 1997 to 1999. Consumer perceptions of matchbook advertising are increasingly positive.

• 89 percent of consumers surveyed maintained their impression of a brand using matchbook advertising.
• 52 percent of consumers surveyed do not associate matchbook advertising with smoking.
• The non-association with smoking increases for particular male-oriented product categories, such as power tools, trucks, gasoline, beer and home improvement products.

Source: Study by Lochridge & Company, Inc., 1999

Affordable palm billboards

Matchbook advertising maximizes market coverage at a far more affordable rate than other advertising mediums. These portable palm billboards offer unique opportunities for increased reach and frequency of your message. And the quality of your product or service will be captured perfectly with the high-quality print process used by D.D. Bean & Sons.

Highly targeted distribution

D.D. Bean & Sons is the largest book match manufacturer in the world, with over 500 wholesale customers throughout the U.S. Our distribution network places advertising matchbooks in nearly every convenience, grocery and liquor store and wholesale club nationwide, giving you an opportunity to reach your target markets in specific geographic regions across the country. Whether your advertising matchbooks will be given away free to consumers or sold in specially wrapped caddies branded with your message and logo, you can cost-effectively reach millions of consumers with matchbook advertising.