with a unique, time-tested advertising medium. Matchbook
advertising places the power of a billboard right in the palm of
retail consumers’ hands throughout the nation, delivering sizeable
promotional opportunities for a world of products and services.
- Millions of consumers use matches every day for a multitude
- The 20 lights in each matchbook deliver 20 direct advertising
exposures to match users.
- Research indicates that every matchbook provides an additional
8 indirect exposures to other consumers.
- The space advertising program of D.D. Bean & Sons provides more
than 28 billion advertising exposures a year.
Consumer use and perceptions of matches are changing. More and
more consumers are using matches to light candles, grills, barbecues,
fireplaces and campfires. Non-tobacco match use increased 100
percent from 1997 to 1999. Consumer perceptions of matchbook advertising
are increasingly positive.
- 89 percent of consumers surveyed maintained
their impression of a brand using matchbook advertising.
- 52 percent of consumers surveyed do not associate matchbook
advertising with smoking.
- The non-association with smoking increases for particular
male-oriented product categories, such as power tools, trucks,
gasoline, beer and home improvement products.
Affordable palm billboards
Matchbook advertising maximizes market coverage at a
far more affordable rate than other advertising mediums.
These portable palm billboards offer unique opportunities for
increased reach and frequency of your message. And the quality
of your product or service will be captured perfectly with the
high-quality print process used by D.D. Bean & Sons.
Highly targeted distribution
D.D. Bean & Sons is the largest book match manufacturer in
the world, with over 500 wholesale customers throughout the U.S. Our
distribution network places advertising matchbooks in nearly every
convenience, grocery and liquor store and wholesale club nationwide, giving
you an opportunity to reach your target markets in specific geographic
regions across the country. Whether your advertising matchbooks
will be given away free to consumers or sold in specially wrapped
caddies branded with your message and logo, you can cost-effectively
reach millions of consumers with matchbook advertising.