D.D. Bean & Sons space advertising

book match program provides you with access to large and diverse consumer base. Increase the exposure of your product, services and brand to a receptive audience with strong purchasing power across a wide range of product categories.

Matchbook distribution outlets

Convenience and liquor stores are primary distribution channels for advertising matchbooks given away free to consumers. Store owners consider these giveaways a cost of doing business. Grocery stores, convenience stores, wholesale clubs and drug stores also provide opportunities to sell branded, wrapped caddies of advertising matchbooks that deliver your brand message in a powerful new way.

Convenience store customers

Convenience stores continue to attract large numbers of adults, primarily 18-29 year old males. These consumers purchase an array of products, including the biggest selling items: gasoline, soda, candy, tobacco, snacks, milk and foods. About 67 percent of adults shop at a convenience store once a week and one third shop several times a week.

Source: CS News/NFO Market Research, 2001

Grocery store customers

While adult women are still the primary grocery shoppers (94 percent), men are more likely to make “fill-in” shopping visits (64 percent). Women purchase more dairy and laundry products and snack foods than men do, but purchasing differences are only marginal with frozen foods, hot deli/takeout, bakery, beverages, canned foods, toiletries, and paper and seasonal goods. “Heavy use” customers shop 122 times per year, as compared to the 93 visits of medium shoppers, and spend over twice the amount of medium shoppers.

Source: American Demographics and Progressive Grocer Associates, 2001

Liquor store customers

Innovative new wine launches are successfully targeting adult female audiences, and female consumers will increase consumption at a more rapid rate than their male counterparts. Men remain the key audience for alcohol purchases and continue to be the major target of beer promotions.

Source: Reuters Business Insight, 2000

Wholesale club customers

Wholesale club shoppers are made up of two distinct groups: small business shoppers and home shoppers. Small business shoppers shop up to twice a week for office products, snacks and drinks. Home shoppers, who are typically over age 30 with two children, shop once a month for large quantities of food and household products.

Source: Natural Foods Merchandiser, 2000